SundaySky and AT&T Selected for Consumer Billing Innovation Award

Recognized in the Consumer Service Category at the Global Telecoms Business’s 2012 Innovation Awards

New York, June 21, 2012 – SundaySky, the creator of SmartVideo, today announced with its customer AT&T, a premier communications holding company, the joint win of the Global Telecoms Business 2012 Consumer Service Award, Consumer Billing Innovation.

“SundaySky and AT&T were recognized for the SmartVideo bill technology created for new and existing customers of AT&T’s U-verse® service,” said Alan Burkitt-Gray, editor of Global Telecoms Business. “This is a remarkable project that is designed to help customers understand their billing statement by explaining it with a video.”

With SundaySky’s SmartVideo technology, AT&T delivers real-time, personalized, narrated video bills to each U-verse customer. The goal of the video is to make each customer’s bill easier to understand so they can spend less time reviewing paperwork and more time enjoying their U-verse services. The video bills are emailed directly to each customer and are also available when he logs into his myAT&T account online.

“In a recent customer service survey, we received a 90 percent satisfaction rating with the video bills,” said Deno Hairston, director – digital experience marketing, AT&T. “With this new video technology, we also received fewer phone calls regarding billing issues from U-verse customers.“

“SundaySky’s SmartVideo technology allows brands like AT&T to proactively address the complexity of invoice administration with a video presentation of billing statements. These personalized, real-time videos explain usage in a format that balances information and entertainment, increasing the user’s experience and loyalty with the brand,” said Jim Dicso, president and chief revenue officer of SundaySky.

To learn more about AT&T’s use of SmartVideo, watch this video.
SundaySky is the creator of SmartVideo, a newer, better, smarter way of using video to communicate with prospects and customers. SmartVideo delivers a compelling, personalized, real-time video experience designed to reach people with what they need to know in the most engaging, entertaining and informative way possible. SundaySky's innovative convergence of technology and creativity has advanced the use of SmartVideo to more effectively engage people at every step of the customer lifecycle. Our platform generates hundreds of thousands of SmartVideos daily that attract traffic, retarget prospects, convert prospects to customers, support customers, and enhance customer relationships. SundaySky customers include leading consumer-facing organizations like AT&T, Office Depot and Tiger Direct.
###