Pinterest Strategies to Drive Email Marketing and Digital Engagement Detailed in Live StrongMail Webinar

Wednesday, April 4, 2012

Learn how to assess the marketing potential of Pinterest for your business, including integration with email and other interactive channels

REDWOOD CITY, Calif., Mar 28, 2012 (BUSINESS WIRE) -- StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced an upcoming webinar for Fortune 2000 digital marketers titled "Put a Pin in It! Leveraging Pinterest to Drive Email, Engagement and Business Results." This free webinar is being held on Wednesday, April 11, 2012, and will feature actionable strategies for assessing the value of Pinterest for your business and how it can be effectively integrated into existing email marketing and complementary digital marketing initiatives. Separately, StrongMail announced integration with Pinterest as a sharing channel for its word-of-mouth customer acquisition product, StrongMail Influencer.

According to Hitwise, Pinterest cracked the top 30 US websites in February in terms of page views, amassing 103 million visitors from January 12 to February 12. With its meteoric growth and recently reported $1 billion valuation, it's clear that brands need to properly investigate whether Pinterest can enhance their existing interactive marketing efforts.

In this live webinar, StrongMail's interactive marketing thought leader Kara Trivunovic will explore the factors that have contributed to Pinterest's rapid growth, explore successful brand promotions and outline what marketers need to consider when evaluating what level of investment they should make -- if any at all.

        Title: "Put a Pin in It! Leveraging Pinterest to Drive
        Email, Engagement and Business Results"
        Date: Wednesday, April 11, 2012
        Time: 11:00am PT / 2:00pm ET           

Webinar Topics:

-- Current adoption and audience statistics

-- Potential marketing impact for multiple business types

-- Strategies for integrating Pinterest with email marketing and other channels

-- Requirements for leveraging Pinterest successfully


-- Kara Trivunovic, Global Director of Strategy and Market Innovation, StrongMail

About StrongMail Systems, Inc.

Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at , or follow us online at or .

SOURCE: StrongMail Systems, Inc.