StrongMail Enables JibJab to Get Serious About Email and Lifecycle Marketing
18 July, 2012 -
Creative force behind "This Land" and popular Starring You(R) eCards turns to StrongMail to implement multi-stage lifecycle marketing programs for its latest brand and to centralize all customer email communications
REDWOOD CITY, Calif., Jul 18, 2012 (BUSINESS WIRE) -- StrongMail, a leading provider of email and cross-channel marketing solutions for enterprises, today announced that JibJab Media, a renowned creator of world-class online entertainment, selected StrongMail to easily create drag-and-drop lifecycle marketing programs for a new, soon-to-be launched brand, and to centralize all of its email streams on one dedicated, cloud-hosted solution.
"At JibJab, we wanted to take lifecycle marketing and real-time campaign optimization to the next level," said Gregg Spiridellis, co-founder and CEO of JibJab Media. "We evaluated many solutions and decided StrongMail provided the most flexible and powerful email solution for interacting with our customers."
Millions of customers visit JibJab.com each month to take advantage of their unique and hilarious brand of eCards and online videos. JibJab relies on email to confirm and send eCards, as well as, keep its members informed of new and popular cards for relevant holidays and seasons. With an exciting new brand scheduled for launch later this year, JibJab began looking for a new email solution that would allow it to easily design and launch multi-stage lifecycle marketing programs, which the company views as critical for maximizing adoption and engagement.
"Innovative brands like JibJab understand the value in reaching customers with the right message at the right time in the buying cycle, but they are often held back by the limitations and usability of their email service provider - and that's exactly the problem StrongMail solves," said Kara Trivunovic, vice president of marketing services at StrongMail. "With StrongMail Message Studio's drag-and-drop lifecycle and targeting capabilities and the expertise of our in-house marketing experts, we are uniquely positioned to help JibJab fully leverage email and lifecycle marketing in the launch of their upcoming product."
After evaluating several top-tier ESPs, JibJab switched from its current provider to StrongMail for its intuitive drag-and-drop lifecycle marketing solution, real-time optimization and testing capabilities, and the high-performance delivery enabled by its dedicated, single-tenant solutions. By centralizing all of its promotional, transactional and lifecycle marketing email streams on StrongMail Message Studio, JibJab is now able to easily view and compare the performance of all its email campaigns from one user-friendly dashboard. JibJab is also leveraging StrongMail's Marketing Services team to help develop successful lifecycle marketing programs that are tied to key business objectives.
JibJab is also taking advantage of StrongMail's deliverability tools and services to maximize deliverability of its customer email. StrongMail's StrongDelivery Tools enable JibJab to preview how their campaigns will appear across a variety of mobile and desktop email clients. Even more valuable, JibJab is now able to identify the most popular email clients (desktop and mobile) used by its clients and whether its messages reached the inbox and whether they were filed, deleted, printed, forwarded or marked as spam. With StrongMail's StrongDelivery Services, JibJab also has ready access to a team of deliverability experts who can leverage their ISP relationships to help resolve any problems that might arise.
JibJab is in the business of making things that make people laugh. From political satires like THIS LAND, to personalized Starring You(R) videos like OfficeMax's ElfYourself, JibJab has been creating world-class online entertainment since 1999. With the audacious goal to make billions of people happy, the company has recently extended its leadership in creative content production and personalized entertainment to the children's learning and entertainment market with the launch of StoryBots.com. To learn more, visit Blog.JibJab.com/About or StoryBots.com/for-parents.
JibJab(R), Starring You!(R), and StoryBots(TM) are trademarks of JibJab Media Inc. in the United States and other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
About StrongMail Systems, Inc.
We're StrongMail. We cater to forward-thinking enterprises that are looking for more than just a "me-too" email marketing solution. As our name implies, we're all about helping our clients create STRONG email marketing programs - ones that are impactful, effective and efficient. We believe that email provides the foundation for great interactive marketing, and that social media and mobile marketing serve to strengthen that foundation. While Forrester Research named StrongMail as one of only six ESPs suited for enterprise marketers alongside vendors like ExactTarget, Responsys and Cheetahmail, our solutions and approach are very different (which is why enterprises and high-volume senders like us). Talk to us. See how StrongMail is different, and how that difference can help your business grow. Learn more at www.strongmail.com .
SOURCE: StrongMail, Inc.